In a world that continuously exposes us to pollution, allergies, stress and chemicals, the attention to health protection has pushed consumers to a greater awareness of what they buy, thus leading to a request for greater transparency of the content of the products. “Less is more” is the new rule: a few known and recognizable, clean ingredients, where the use of chemistry must only supports the efficacy of the product.
Clean Beauty is a range of products for the body that responds to the growing need for for safe and transparent formulas. A few effective but delicate ingredients that respect the skin ecosystem and its natural microbiome; sensory and captivating textures to create a bespoke beauty routine that knows how to gently pamper the body.
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